Brand Guidelines and Assets

Thanks for helping spread the word about PAWS New England. This page contains a set of guidelines and resources to help make it a bit easier for you.

It’s still currently a work in progress, so check back often as we continue to add new resources. Send questions and comments to .

Logos

The PAWS logo comes in three colors and two orientations.

For white backgrounds

For green, black, and gray backgrounds

For black and white printing

Primary logo

When horizontal space is limited

PAWS uses a limited color palette, with green as our primary color.

Green
hex: #6aa120
rgb: 106, 161, 32

Orange
hex: #e0812a
rgb: 224, 129, 42

Black
hex: #272727
rgb: 39, 39, 39

Gray 1
hex: #808080
rgb: 128, 128, 128

Gray 2
hex: #e5e5e5
rgb: 229, 229, 229

White
hex: #ffffff
rgb: 255, 255, 255

The PAWS typeface is Open Sans. We use the sizes and styles below.

Paragraphs are 16px with a line height of 24px. Use bold to add structure and italics to add emphasis.

Download additional styles and alphabets at Google Web Fonts. First time downloading a font? Learn how to install it on Windows or Mac.